Hey Byanca! is a family photography brand built around capturing real moments that last a lifetime. The brand was created to feel personal, warm, and human—like calling a friend to document meaningful memories.
Problem
Byanca was transitioning from general photography into family photography. She wanted to break away from the rigid, generic structure of traditional photographer brands and avoid predictable visuals like cameras or elegant, impersonal typography.
Solution
We reimagined the brand from the ground up, starting with a new name: Hey Byanca—a friendly, conversational shift from “Byanca Borbon Photography.” The logo features handwritten typography to reinforce warmth, approachability, and authenticity, creating a brand that feels inviting and memorable.
Before, the brand felt formal and indistinguishable. After, Hey Byanca! stands out as a friendly, human-centered photography brand that connects emotionally with families.
