Flygym is a recreational gymnastics academy with multiple locations in Vancouver, offering programs for toddlers, children and pre-teens to build coordination, balance, and confidence.
Problem
The brand lacked cohesion across locations and materials. Marketing and social media didn’t clearly communicate the fun, structured, and supportive environment of the programs.
Solution
We developed a cohesive, playful, and structured brand identity that works across all locations. Visuals and messaging now clearly convey the energy, progression, and joy of recreational gymnastics, helping families understand and trust the programs.
Before, the brand was inconsistent and hard to recognize across locations. After, Flygym presents a unified, engaging identity that highlights its expertise, fun environment, and approachable programs.
